Packaging isn’t just a box; it’s a silent salesman that conveys the story, style, and quality of your brand. If your packaging doesn’t look good on the shelf, or you hear that your customers are not responding to your brand packaging at all, then it’s definitely time for a change. Regardless of whether you are redesigning the food, cosmetic, or retail product packages, a branded packaging redesign will have an ultimate effect on the consumers’ perception of your brand.
We will look at a complete package redesign process for a custom product package, starting from the initial idea to the final print.
Step 1. Understanding Why You Want a Redesign
It is quite necessary to establish the reason for which a packaging redesign is needed before you rush into a lot of creative ideas. A business tends to redesign a package for a variety of reasons; these are some of them:
Previous Design: The trends follow each other very rapidly, especially in the fashion world. Thus, the older your design is, the more your brand will look like it hasn’t changed.
Brand Refresh: There is no other choice than updating your packaging once the logo, colors, and tagline are changed!
Step 2: Analyze the Brand and Audience
Your product packaging for small business should showcase the personality of your brand and create an emotional connection with your target audience.
It may be beneficial to ask a few questions first to get the process started:
- What kind of emotions should your packaging communicate?
- Which colors, font, and design represent the brand voice the most?
- Knowing the users is that youth, professionals, families, etc.?
Step 3: Analyze Competitors
Before you come up with any design, study the packaging of your competitors. It may suggest that you take a look at the stores or do some web research to find out what others are doing in your field.
You should figure out:
- The colors and the shapes that are getting popular, and
- The place of the logos and the text on the packaging
- The packaging materials used.
As an instance, if all your competitors are using dull packaging, then it is your moment to get noticed. A good packaging design is an excellent way to attract customers’ attention, while still aligning with what is considered trendy.
Step 4: Plan the New Design Packaging
Now that you’ve learned your brand, audience, and usage, it’s time to plan your new design. Start with a basic concept of vision that will allow for both style and practicality.
Step 5: Choose Quality Materials
The right material will give your product not only the required protection but also an increased customer delight. Some of the widely used choices are
Cardboard: Durable, light in weight, and a great solution for most retail packaging.
Kraft Paper: A completely recyclable material that also has a natural, earth-friendly appeal.
Corrugated Board: The perfect solution for the additional protection of the shipping boxes.
Rigid Boxes: The best choice for lavish items such as perfumes or jewelry.
Plastic or Mylar: Generally for foods or products with resealable packaging.
Nevertheless, you can keep being friendly to the environment by changing to recyclable or compostable materials. Consumers are more inclined to eco-friendly brands.
Step 6: Add Branding Elements Clearly
One of the best redesigns is the one that makes your company’s image clear, memorable, and classy. Don’t forget to put valuable pieces of information like your logo, product name, slogan, and contact details in the places that stand out.
Step 7: Think about Functionality and User Experience
Packaging should not only look nice, but it must also be functional. A proper design makes the consumer open the product without any help, use it, and keep it without any problem.
Just think about it:
- Is the packaging easy to open and close again?
- Is it strong enough to carry a journey?
- Is it good for the product?
If the packaging design answers these questions, then it not only extends the product’s value but also creates a great customer satisfaction impact.
Step 8: Maintain Consistency Across All Products
After changing one product’s package, make sure the entire range of products is also in the same style. The consistency has a double function: it helps boost your brand’s image and makes it easier to spot. Apply the same color scheme, logo positioning, and font type to all of your packaging designs.
This will give your brand an integrated and professional look.
To Sum It Up
Starting over with a custom product packaging redesign is a deeply creative and strategic move that can alter your brand image entirely. It is not just about swapping colors or shapes; it is essentially changing the brand’s language to the consumers. So if you are interested in learning more about a custom product packaging redesign, feel free to contact Aqua Printers.
They are there to help you from start to finish!
